Privacy Policy

Last updated: March 12, 2026

Introduction

BilluApp ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our invoice generation service.

Information We Collect

Information You Provide

When you use BilluApp to create invoices, you may provide:

• Business information (name, address, GSTIN, contact details)
• Client information (name, address)
• Invoice details (items, prices, tax rates)
• Business logo (optional file upload)
• Account information (email, password) if you register

Automatically Collected Information

We may automatically collect certain information when you visit our website:

• Browser type and version
• Device information
• IP address (anonymized)
• Pages visited and time spent

How We Use Your Information

We use the information we collect to:

• Generate professional invoices based on your input
• Provide and maintain our service
• Improve and optimize our website
• Understand how users interact with our service
• Respond to user inquiries and support requests
• Measure the effectiveness of our advertising campaigns

Data Storage and Security

Client-Side Processing: BilluApp processes invoice data entirely in your browser. Invoice data you enter is not stored on our servers unless you explicitly opt-in to save invoices (premium feature requiring authentication).

Security Measures: We implement industry-standard security measures including HTTPS encryption, secure session cookies (HttpOnly, SameSite=Strict), Content Security Policy headers, and rate limiting.

Cookies and Tracking

When you first visit BilluApp, a consent banner lets you accept or decline non-essential cookies.

Essential Cookies

• Session cookie: Manages your login session (authenticated users only)
• billu_consent: Stores your cookie consent preference
• Theme preference: Remembers your light/dark mode choice

Analytics and Advertising Cookies (Consent Required)

• _ga, _ga_*: Google Analytics cookies (set by Google LLC)
• _gcl_au: Google Ads conversion tracking (set by Google LLC)
• _fbp: Meta Pixel for ad targeting (set by Meta Platforms, Inc.)
• _fbc: Meta Pixel click identifier (set by Meta Platforms, Inc.)

Advertising and Retargeting

Google Ads (Google LLC)

With your consent, we use Google Ads conversion tracking and remarketing to measure advertising effectiveness. Google may use cookie identifiers to serve ads on Google Search, YouTube, and partner websites. Opt out at: Google Ad Settings

Meta Pixel (Meta Platforms, Inc.)

With your consent, we use the Meta Pixel for conversion measurement and audience targeting on Facebook and Instagram. Manage your preferences at: Facebook Ad Preferences

Google Consent Mode v2

BilluApp implements Google Consent Mode v2. By default, ad storage, analytics storage, ad user data, and ad personalization are denied until you provide consent.

Third-Party Services

• Google Analytics (Google LLC): Website analytics. Privacy Policy
• Google Ads (Google LLC): Conversion tracking. Privacy Policy
• Meta Pixel (Meta Platforms, Inc.): Ad measurement. Privacy Policy
• Groq AI: Invoice text parsing (no personal data stored)
• Google OAuth: Optional sign-in
• Payment processors: Subscription billing (Dodo Payments)

Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Withdraw cookie consent at any time (clear browser cookies and revisit)
• Opt out of personalized advertising (links above)
• Export your data in a portable format

Contact

For privacy-related inquiries, contact us at: [email protected]