Privacy Policy

Introduction

BilluApp ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our invoice generation service.

Information We Collect

Information You Provide

When you use BilluApp to create invoices, you may provide:

• Business information (name, address, GSTIN, contact details)
• Client information (name, address)
• Invoice details (items, prices, tax rates)
• Business logo (optional file upload)
• Account information (email, password) if you register

Automatically Collected Information

We may automatically collect certain information when you visit our website:

• Browser type and version
• Device information
• IP address (anonymized)
• Pages visited and time spent

How We Use Your Information

We use the information we collect to:

• Generate professional invoices based on your input
• Provide and maintain our service
• Improve and optimize our website
• Understand how users interact with our service
• Respond to user inquiries and support requests
• Measure the effectiveness of our advertising campaigns

Data Storage and Security

Client-Side Processing: BilluApp processes invoice data entirely in your browser. Invoice data you enter is not stored on our servers unless you explicitly opt-in to save invoices (premium feature requiring authentication).

Security Measures: We implement industry-standard security measures to protect your data from unauthorized access, disclosure, or destruction. These include HTTPS encryption, secure session cookies (HttpOnly, SameSite=Strict), Content Security Policy headers, and rate limiting. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Cookies and Tracking

BilluApp uses cookies and similar technologies. When you first visit our website, you are presented with a consent banner that lets you accept or decline non-essential cookies. We use the following types of cookies:

Essential Cookies

These are required for the website to function and cannot be disabled:

• Session cookie: Manages your login session (authenticated users only)
• billu_consent: Stores your cookie consent preference (accept/decline)
• Theme preference: Remembers your light/dark mode choice

Analytics and Advertising Cookies (Consent Required)

These cookies are only placed after you click "Accept All" on the consent banner:

• _ga, _ga_*: Google Analytics cookies that help us understand how visitors use our site (set by Google LLC)
• _gcl_au: Google Ads conversion tracking cookie that measures the effectiveness of our advertising (set by Google LLC)
• _fbp: Meta Pixel cookie used for ad targeting and conversion measurement (set by Meta Platforms, Inc.)
• _fbc: Meta Pixel click identifier for conversion attribution (set by Meta Platforms, Inc.)

You can change your cookie preferences at any time by clearing your browser cookies and revisiting our site. You can also disable cookies entirely in your browser settings, though some features may not function properly.

Advertising and Retargeting

With your consent, we use the following advertising services to measure campaign performance and deliver relevant ads to you on other platforms:

Google Ads (Google LLC)

We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising campaigns and to show relevant ads to people who have visited our website. Google may use cookie identifiers and your interaction data (pages visited, actions taken) to serve ads on Google Search, YouTube, and partner websites.

You can opt out of personalized Google ads at: Google Ad Settings

Meta Pixel (Meta Platforms, Inc.)

We use the Meta Pixel to measure conversions from Facebook and Instagram ads, build targeted audiences for future ads, and remarket to people who have already taken actions on our website. Meta may use cookie identifiers and hashed event data to deliver ads across Facebook, Instagram, and the Meta Audience Network.

You can manage your ad preferences on Facebook at: Facebook Ad Preferences

Google Consent Mode v2

BilluApp implements Google Consent Mode v2. By default, ad storage, analytics storage, ad user data, and ad personalization are set to "denied" until you provide consent. If you decline cookies, Google tags will operate in a limited, cookieless mode that does not store personal identifiers on your device.

Third-Party Services

We use the following third-party services:

• Google Analytics (Google LLC): Website analytics with anonymized data collection. Privacy Policy
• Google Ads (Google LLC): Conversion tracking and remarketing. Privacy Policy
• Meta Pixel (Meta Platforms, Inc.): Ad conversion measurement and audience targeting. Privacy Policy
• Groq AI: Invoice text parsing (no personal data stored)
• Google OAuth: Optional sign-in for premium features
• Payment processors: Subscription billing (Dodo Payments)

Your Rights

You have the right to:

• Access any personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Withdraw cookie consent at any time (clear browser cookies and revisit)
• Opt out of personalized advertising (links provided above)
• Export your data in a portable format

Children's Privacy

BilluApp is not intended for users under 18 years of age. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of significant changes by updating the "Last updated" date at the top of this policy. Continued use of BilluApp after changes indicates acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: [email protected]